- Specialized Bikes and Bicycles -
Specialized, has been producing the highest quality bikes and bicycles since 1974. Starting with the first production mountain bike (because people wanted to ride their cruisers in the dirt!), Specialized has always had just one mantra:
"We are riders"
This short, but important statement, has guided every decision Specialized has made since 1974. Specialized. Made for riders, by riders.
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From the Specialized website:
We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.
Specialized. Made for riders, by riders.